Time has come to change the Yield management approach for car rental

Car rental rebirth will be stronger than expected: after months of lockdowns and curfews, 2021 and the upcoming years will see a wave of “revenge traveling”.
My job as a car rental yield management expert makes me talk to hundreds of car rental operators around the world. And it is amazing to hear how addicted they are to brokers.
Car rental operators, now it is time to react! This is the right moment to set your direct strategy for Summer.

Car rental – travel industry news

3rd edition – 15 May 2020 WeYield keeps monitoring all market information helping our car rental experts to understand future impact on corporate and leisure activities. These information are not produced by WeYield but consolidated by the Marketing team. This weeks AUTORENTALNEWS : Is this Car Rental’s Darkest Hour? CARTRAWLER : Towerbrook eyes bid for…