Europcar Cyprus chose Cocktail RM to pilot its yield

Europcar Cyprus is the franchisee of the international Europcar network, family owned since decades by ASG Group in Larnaca. Their competitive and experience on the car rental leisure market on the island make Europcar Cyprus the market leader, running 1000-car fleet. After having totally reviewed our operating system to use Wheels Car Rental, we have decided to move one stop further…

Revenue Mangement system based Excel is a big risk. Why That ?

Excel is a great tool and after permanent upgraded versions, it becomes more and more sophisticated. But on a day-to-day revenue optimization, Excel may put your company in an instable environment with a lot of hidden costs. Let’s share few example of my personal experiences. BEFORE, ANSWER THIS QUICK QUESTIONNAIRE Please take 5 minutes to…

Should “Zika” buzz impact car rental prices?

As usual, the media buzz has been concentrating over the new Zika disease to inform about risks (that are real) creating collateral impact on tourism. Our partner Forwardkeys released its Market insights last February and commented as follow: The slowdown began to emerge following a travel warning from the US government Centres for Disease Control and Prevention…

New partnership with a car rental operating system, Wheels from Invensys

WeYield, the leading company of revenue management web application for car rental industry, has the pleasure to announce a new partnership with the operating system software editor, Invensys. The data integration from Wheel System into Cocktail RM has been realized to serve their common client: Europcar Cyprus ASG. With this announcement, Cocktail revenue management web application is not employed by Europcar…

What the hell is this pricing tactic?

As any Revenue Manager in any industry, we are struggling to bring the most advanced intelligence in our analytics in the smartest way possible. Day-to-day demand drill-down computed with fleet constraints and market situation should give the Car Rental suppliers the most profitable output. But it is without taking into consideration human erratic misktakes and/or…

Rateshaker aplicatión fue aceptada por europcar uruguay

Red de franquicias Europcar International, Europcar Uruguay, con su sede situada en de Montevideo, ha decidido analizar la aplicatión web Rateshaker vísperas arancelario previsto por la consultora WeYield. Esta innovadora solución puede agregar un volumen muy grande de las tarifas recogidas en diversos canales de distribución electrónicos. Todos los tipos de sitios (filas agencias , intermediarios, sitios…

What is the car rental market size in 2020?

Based on a recent study released by Future Market Insight broadcasted by AutoRentalNews the worlwide car rental market will grow from an estimated 52 billion USD to 106 billion USD in 2020. The FMI report estimates that the global car rental market will therefore more than double in five years. Assuming that the US are currently the oldest and…

How to measure yield management performance in car rental ?

Measuring the performance impact on company’s bottom line when yield management techniques are implemented is a permanent goal. Like Nessie of Loch Ness in the Scottish Highlands, some said that they saw it but nobody can prove it. Fortunately, it is easier to prove great benefit of the Yield Management implementation on your bottom line…

How to reduce human mistake in revenue management

IS IT POSSIBLE TO TAKE EFFICIENT DECISION WHILE BEING UNDER TOO MUCH PRESSURE ? Emmanuel Scuto, CEO of WeYield, expert in car rental optimization Have you ever found a yield manager not stressed? How many of you got a bit of anxiety finalizing his/her capacity optimization of a train segment, for a a peak departure…

Hertz and Ryanair have divorced. What’s next?

The partnership between Hertz and Ryanair stopped on 2 July 2015 after years of strong cooperation. Even though legal term was supposed to end in 2020, Hertz decided to breach the contract following a dispute over Ryanair’s indirect ticket sales. Since years, Hertz with Ryanair but also Europcar with Easyjet, opened their doors to the low…

Rule #5: Select the car groups to be shopped

Setting the appropriate car groups to be shopped depends on the target defined by the Business Analyst as well as the technical constraints brought by the data supplier. Some local data suppliers are present in almost all the markets. However they mostly operate for B-to-C business (rate shops provided to market place or price comparator…

Europcar Porto-Vecchio Figari choisit Rateshaker

WEYIELD ET SON APPLICATION RATESHAKER A ÉTÉ RETENUE PAR EUROPCAR PORTO-VECCHIO Le franchisé du réseau Europcar France situé en Corse du Sud a décidé l’appliation web d’analyse de la veille tarifaire Rateshaker fournit par la société de conseil WeYield. Cette solution innovante permet d’agréger un volume très important de tarifs collectés sur les différents canaux de…