Le calendrier des jours féries est bon pour le segment loisirs en 2019. Il est temps de changer les prix maintenant.
Category: Yield tips
What is the appropriate pricing action facing an exceptional social event?
As a matter of fact, the “gilet jaune” protest (yellow fluo jacket) currently happening in France has an impact on tourist perception of this country as a holiday destination, especially just before the Christmas gifts rush of December. But the hardest social protest is hitting La Réunion, a French island in the southwest of the…
7 tips to negotiate the volume rebates policy “proposed” by the brokers
WeYield tips to negotiate the new volume rebates policy “proposed” by the brokers
4 quick tips to optimize rental prices during peak event like Abu Dhabi F1 grand prix
No doubt that a Formula One Grand Prix is a big (very big) special event, gathering a lot of people from around the world. Optimizing such a sports event when you are a car rental operator is not an easy task. Here are some easy tips to maximize revenue and utilization. Tip1: analyze past results Before to…
Rule #5: Select the car groups to be shopped
Setting the appropriate car groups to be shopped depends on the target defined by the Business Analyst as well as the technical constraints brought by the data supplier. Some local data suppliers are present in almost all the markets. However they mostly operate for B-to-C business (rate shops provided to market place or price comparator…
Rule #4: Define the appropriate schedule to run the query
After the previous rules, another key element is : over what period of time should the user run the queries? This parameter is directly linked to their booking pattern by arrival dates and their advance booking. Anticipe the furthest possible the market watch to get alerted as ealy as possible. If most of the reservations are…
Rule #2: To get an efficient rate shop in car rental: Follow the “20/80”
Moving from a manual and time consuming market rate shop to an automatic one generate a big oxygen breath. All time spent by your business analyst to canvas all rates from so many web sites (.com, brokers and OTA’s) is now allocated to data analysis and pricing action. However, the mistake to avoid is to…
Rule #3: Fine tune rental duration and day-of-week
There is no efficient rate shop without a proper configuration of rental duration and a smart choice of day-of-week. To select them, you must analyze precisely your volume of business by departure day and rental duration both split by season (low, medium and high season) and by period (business or leisure). Do not forget to…
5 rules to get an efficient rate shop in car rental: Rule #1
RULE #1 : CHOOSE THE RIGHT COMPETITORS NOT BASED ON KNOWLEDGE BUT ON YOUR OWN METRICS Tracking a competitor is more than simply collecting the rates of all your competitors located on the same market. Over the past 10-year development of electronic distribution, intermediaries (ie Brokers) became important operators to be tracked and configured in…
How to improve market watch in car rental industry
Since the development of internet technology in the travel industry, tens of car rental suppliers are distributed by hundreds of sites from many sources. And prices are changing every day. To keep an eye on the market, car rental companies put in place several processes, from the cheapest-manual to full automatized real time data colletion….
