Facing a pandemia or a virus, how should I position my pricing?

There is no doubt that coronavirus, now known as Covid19, will hit the demand for travel in general and for car rental in particular. Forwardkeys has already measured in its last article a significant reduction of inbound and outbound Chinese passengers but also a slight decrease in overall travel. How will this new exogenous factor…

Car rental consumer trends in france 2016

Conducted by the French Car Rental Syndicate CNPA, the study reflects 25,000 interviews run over 2016. Here are a some highlights. MARKET SHRINKED BY -13% DUE TO LOSS OF DRIVING LICENCE Overall, the French car rental market gets similar renting specifities over years. Anyhow, an interesting factor can be pointed out: overall potential market has shrinked by -13% due to…