Facing a pandemia or a virus, how should I position my pricing?

There is no doubt that coronavirus, now known as Covid19, will hit the demand for travel in general and for car rental in particular. Forwardkeys has already measured in its last article a significant reduction of inbound and outbound Chinese passengers but also a slight decrease in overall travel. How will this new exogenous factor…

Car rental consumer trends in france 2016

Conducted by the French Car Rental Syndicate CNPA, the study reflects 25,000 interviews run over 2016. Here are a some highlights. MARKET SHRINKED BY -13% DUE TO LOSS OF DRIVING LICENCE Overall, the French car rental market gets similar renting specifities over years. Anyhow, an interesting factor can be pointed out: overall potential market has shrinked by -13% due to…

Should “Zika” buzz impact car rental prices?

As usual, the media buzz has been concentrating over the new Zika disease to inform about risks (that are real) creating collateral impact on tourism. Our partner Forwardkeys released its Market insights last February and commented as follow: The slowdown began to emerge following a travel warning from the US government Centres for Disease Control and Prevention…

What the hell is this pricing tactic?

As any Revenue Manager in any industry, we are struggling to bring the most advanced intelligence in our analytics in the smartest way possible. Day-to-day demand drill-down computed with fleet constraints and market situation should give the Car Rental suppliers the most profitable output. But it is without taking into consideration human erratic misktakes and/or…