Facing a pandemia or a virus, how should I position my pricing?

There is no doubt that coronavirus, now known as Covid19, will hit the demand for travel in general and for car rental in particular. Forwardkeys has already measured in its last article a significant reduction of inbound and outbound Chinese passengers but also a slight decrease in overall travel. How will this new exogenous factor…

What is the appropriate pricing action facing an exceptional social event?

As a matter of fact, the “gilet jaune” protest (yellow fluo jacket) currently happening in France has an impact on tourist perception of this country as a holiday destination, especially just before the Christmas gifts rush of December. But the hardest social protest is hitting La Réunion, a French island in the southwest of the…

“We need to talk, share practices, open our minds to new ideas!”

Why is Emmanuel Scuto, WeYield’s CEO, so committed to making yield manager peers meet together during a Yield management Forum?   Editor: There are already many conferences around the world talking about revenue management. Is there really a need for a new one? Emmanuel Scuto (ES): I have initiated to start a specific forum talking about…

WeYield to provide yield management software to National Thailand

WeYield revenue piloting web apps dedicated to car rental is now helping National Thailand’s yield management team by providing demand and fleet optimization as well as market shop software to boost utilization and profitability. National Thailand is the first car rental in south-east Asia to get WeYield state-of-the-art market shop analyzer and revenue management software….

New partnership with Wheels Car Rental System and WeYield

After years of cooperation, Wheels Car Rental System and WeYield apps are fully interfaced to improve added-value modules to the common offer of car rental operation optimization. Invensys has been releasing its brand new cloud version of its Wheels operating system. We have been working extremely hard to develop web modules of our Wheels software to…