Europcar Cyprus chose Cocktail RM to pilot its yield

Europcar Cyprus is the franchisee of the international Europcar network, family owned since decades by ASG Group in Larnaca. Their competitive and experience on the car rental leisure market on the island make Europcar Cyprus the market leader, running 1000-car fleet.

After having totally reviewed our operating system to use Wheels Car Rental, we have decided to move one stop further in our optimization. Early 2016, we decided to implement the brand new revenue management system provided by WeYield, consulting car rental expert in Yield and Pricing. Their solution was attractive to us because of their sole understanding on all dimensions of car rental optimization, mixing operation contraints with sales account management” said Savvas Spyrou, Managing Director of Europcar Cyprus-ASG Group.

Cocktail RM, fully interfaced with Wheels, is feeded every night by all rental transactions (reservations, rental agreements and invoices) as well as all fleet movements (current fleet status and future fleet infleeting/defleeting). The web app eliminates many manuel process, allowing more time to managers and analysts to develop a more anticipated and tactical understanding of their pricing and inventory controls.

Savvas Spyrou and his team are really dedicated to yield management and committed to pilot their activity in a very sophisticated way. They anticipate general business trends for their peak leisure period as well as adjust all decisions to the micro-market such as every single tour operators and brokers. Cocktail RM delivers state-of-the-art web technology enabling all staff to remain connected with the company performance from any where at any time” said Emmanuel Scuto, CEO of WeYield.


About ASG Group

Honeywell Incentives is the trading name of the Destination Management Services activity of ASG Public Ltd. ASG Public Ltd is a publicly listed company in the Cyprus Stock Exchange, with various other activities in the fields of transport, tourism and event management