Best car rental loyalty program for 2014: Hertz first for the second year

For the second year in a row, Hertz’s Gold Plus won the 2014 award of best car rental reward and loyalty program in Americas, Europe, Middle East/Asia/Pacific.

For the survey, thousands of registered FlyerTalk subscribers were questionned to nominate their favorite travel rewards programs in four main categories: best overall rewards programs, best travel reward program benefit (Americas), best travel reward program benefit (Europe/Africa), and best travel reward program benefit (Middle East/Asia/Oceania) including airline, hotel and rental car programs, in addition to best specific program benefits.

Out of 10 car rental companies ranked, best rental car benefits again went to Hertz Gold Plus Rewards for giving members points toward free rentals or exchange for other programs’ miles or points. Then, Avis was listed second best in Europe and Middle East/Asia/Pacific, and third behin National in Americas.

European car rental leader, Europcar, was listed #5 in Europe behind Sixt (3rd) and National (4th).

Interesting point: Nissan rent-a-car, which is not a regular pure player, was ranked on the fourth position for Middle East/Asia/Pacific.